WordPress SEO audit: understand why your site does not rank
A full diagnosis: technical, indexing, content, keywords, internal linking. You leave with a list of actions ranked by impact. And the pre-audit is free: you will know whether there is anything to work on before paying anything.
The starting point
Six situations we see almost every day
Before talking method, the question is whether your case calls for one. Here is what we are told most often.
We do not sell an audit to everyone. If your site is already in good shape, or if your market has no usable search volume, the pre-audit is there to tell you so.
Your site has been online for years but only shows up when people search for your company name.
You paid for SEO in the past without ever knowing what was done or whether it helped.
Your competitors outrank you even though their site looks less polished than yours.
Your traffic dropped without explanation, after a redesign, a change of host or a Google update.
Search Console sends you alerts you do not know how to interpret.
You publish articles regularly and nothing changes.
The method
A site never fails to rank for a single reason
All six situations come down to four types of cause. The audit works through them one after the other, because fixing the wrong one produces no effect, and that is the most common way to lose a year.
Technical
Loading speed, Core Web Vitals, PHP version, image weight, caching, server errors, mobile rendering, HTTPS and redirects. This is where a poorly maintained WordPress site loses the most ground, and it is also the quickest to recover.
Indexing
What Google actually sees: indexed pages, ignored pages and why, robots.txt, sitemaps, canonical tags, orphan pages, duplicate content. An entire site can be invisible because of a single line of configuration.
Content and keywords
Which queries you rank for, which you could rank for, and what your customers actually type: search volumes and the intent behind each query. Title tags, meta descriptions, heading structure, depth of content.
Internal linking and authority
How your pages link to each other, which concentrate value, which are abandoned. Which sites point to yours, and whether some of those links harm you more than they help.
Where you stand
Your real position on the queries that matter, and that of your direct competitors on the same ones.
The problems, from most costly to least serious
Ranked by what they cost you, not by the order they appear in a tool. For each one: the action to take, the page concerned, and what the fix should return.
What not to do
The tempting ideas that would backfire on your site, and the projects not worth their cost in your case.
A dated plan, in two columns
What you can handle yourself, and what needs someone to step in.
What you receive
A document, not a tool export
Readable, in plain language, about an hour of reading. It reads from start to finish and is applied in that order, with nobody needing to translate it for you.
The document is yours. You can hand it to any provider, including someone other than us.
Where to start
Thirty minutes on your site, free of charge
You give us your site address, we take a look, and we call you back with what we found: the blockers visible without needing access to anything, and whether there is potential worth going after in your market, against your current competitors.
If a full audit makes sense in your case, we tell you precisely what it would cover, how long it would take and what it would cost. You decide after that.
Request the free pre-auditAnd after the audit?
The audit provides the diagnosis; it does not implement the fixes. You can hand the fixes to your usual provider, handle them yourself by following the plan, or hand them to us.
See WordPress SEO optimisationFrequently asked questions
What people ask us before an audit
The ones we are asked before every audit. If yours is missing, call us.
Technical fixes often take effect within a few weeks, sometimes faster when an indexing blocker is lifted. Content-related gains are measured over three to six months. Be wary of anyone promising you first place in a month: that is not how Google works.
Not always, and the pre-audit settles it. On a five-page site, three fixes are sometimes enough and a full audit would be disproportionate. If that is the case, we say so and stop there.
All the more reason, sometimes. An independent audit tells you whether the work you are paying for is producing anything, and where to push harder. We are not trying to replace your provider: the document is yours, you pass it on, they apply it.
Yes, only WordPress. That is what lets us move quickly: we know the common SEO plugins, their tricky settings, the themes that generate excess code and the hosting configurations that penalise speed. A generic audit does not go to that level of detail.
Your site address is enough for the pre-audit. For the full audit, read access to your Search Console and your analytics makes the diagnosis considerably more precise, but we can work without them if you do not have them.